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Privacy Policy

Last updated: September 26, 2026

Leadly (“Leadly,” “we,” “us”) provides pay-per-lead advertising for home service businesses and law firms. Leads are collected for the business named in the ad only and never sold or shared. This policy explains what information we collect, how we use it, and the choices you have. It covers our website at leadly.vip, the Leadly app, our ads and our emails.

If you filled out a form on one of our ads. The form names the business that will contact you. When you submit it, your details go only to that named business, and that business will contact you by phone, text or email about your request. We never send your request to any other business, we don’t reuse it, and we don’t sell it.

To have your information deleted, email [email protected] with the name and phone number or email you used. We’ll delete it from Leadly within 30 days and tell the business you contacted to delete its copy. We keep only the form’s reference number, with no personal details, so the same submission can never be delivered again.

Information we collect

  • Business customers: business name, your name, mobile number, email, trade, service area, the leads you pay for, the jobs and offers you want to advertise, photos you upload, notes you send us, and billing details. Card payments are handled by our payment processor, Stripe; we never see or store your full card number. Stripe gives us a card identifier (not the card number) and your billing address, which we store in coded form. If you turn on app notifications, we store the notification address your browser or phone gives us.
  • People who fill out a form on one of our ads (leads): the details they choose to send, such as name, phone number, email, ZIP code, the job they need and their answers. We collect this on behalf of the one business named in the ad, only so we can pass it to that business.
  • Automatically: basic device and usage information such as browser type, pages visited and your IP address. We record the IP address a business signs up from.

How we use information

  • To set up, run and improve the ads we run for businesses, and to deliver each lead to the business named in the ad.
  • To send lead alerts in the Leadly app and, if turned on, by email, and to email businesses about their account.
  • To bill businesses, provide support and keep our service secure.
  • To prevent fraud and abuse: we compare the card identifier, phone number, IP address and billing address on a referred account with the referrer’s, and hold matching referrals for review. We also limit how often a single IP address can sign up or request a login.
  • To show businesses their leads, lead balance and progress in the app.
  • To comply with the law.

How we share information

We do not sell personal information. We share it only:

  • With the business a lead asked to be contacted by. A lead’s details go only to that one business, never to other customers.
  • With service providers who help us run Leadly, such as website and database hosting, bot protection (Cloudflare Turnstile), payment processing (Stripe), email delivery, app notifications and advertising services. They may use the information only to provide their service to us.
  • If required by law, to protect our rights or safety, or as part of a merger or sale of our business.

Deleting a business account in the app

In the Leadly app, go to Account → Delete account. We immediately delete your login, your devices, your saved card, your ad photos and video and every lead in your account, erase your name, email, notes and sign-up IP address, and stop your ads. We keep only payment records (amount, date, business name and the card identifier and coded billing address from Stripe) because tax and payment rules require them and to prevent payment fraud.

How long we keep information

We keep information while an account is active and for as long as needed to provide the service, meet legal and tax obligations and resolve disputes. You can ask us to delete your information at any time by emailing us.

Security

We use industry-standard safeguards such as encrypted connections and access controls. No system is 100% secure, but we work to protect your information.

Your choices and rights

  • Businesses can see their leads and balance in the app, and update their business information by contacting us.
  • Anyone can ask for a copy of their information, ask us to correct it or ask us to delete it by emailing [email protected].
  • California residents have the right to know, delete and correct personal information and to not be discriminated against for using these rights. We do not sell or share personal information for cross-context behavioral advertising.
  • You can turn off app notifications on your device, and email lead alerts in the app, at any time.

Children

Leadly is for businesses and adults, and our ads run only to people 18 and older. We do not knowingly collect information from children under 13.

Changes

If we make important changes to this policy, we will update the date above and let active customers know.

Contact us

Questions or requests: [email protected]